Wrike vs Monday: A Deep Dive into Project Management

Wrike dashboard showcasing project management features

Intro

In today's fast-paced work environment, choosing the right project management software can significantly influence a team's efficiency and overall success. Among the numerous options available, Wrike and Monday stand out as prominent tools tailored to diverse project management needs. This analysis will dissect the core functionalities of these platforms, shedding light on their respective advantages and potential drawbacks. By comparing features, user experience, integrations, and pricing, this article seeks to equip software developers, IT professionals, and students with valuable insights to make informed decisions.

Features and Capabilities

Overview of Key Features

Wrike is known for its robust feature set that caters to project planners and teams striving for efficiency. Key features include task management, Gantt charts, time tracking, and customizable dashboards. It also supports collaboration through document sharing and real-time editing. Furthermore, its reporting tools allow users to generate detailed insights into project progress and team performance.

In contrast, Monday offers an intuitive approach that emphasizes visual management. Its strength lies in customizable workflows and boards, allowing users to track tasks visually. The platform provides templates tailored to various industries and enables automations that streamline repetitive tasks. Users can benefit from features like time tracking, integrations with third-party tools, and customer support channels.

User Interface and Experience

When it comes to user interface, both Wrike and Monday bring unique perspectives. Wrike features a more traditional interface, where project managers can toggle between lists and charts. Some users may find it slightly overwhelming at first due to the breadth of functionalities presented all at once. However, with a bit of exploration, users can appreciate the depth that Wrike provides in tracking complex projects.

On the other hand, Monday prides itself on user-friendliness. Its brightly colored boards and simplistic layout make it appealing, especially for those new to project management software. The learning curve is generally lower, which can accelerate adoption across various teams. Both platforms offer mobile applications, ensuring that users can stay connected while on the go.

Performance and Reliability

Speed and Efficiency

Performance is critical in project management software. Wrike typically offers solid speed with features that are responsive to user actions. As projects expand, however, users have noted occasional slowdowns, particularly when dealing with heavy datasets and team collaboration in real time.

Monday has made strides in efficiency, claiming to enhance user experience with a highly responsive interface. Users often praise its fast-loading boards and seamless transitions between tasks. This can contribute positively to maintaining team momentum.

Downtime and Support

Both platforms acknowledge the importance of reliable support. Wrike has a comprehensive support structure, including a knowledge base, chat support, and email options. Users report generally positive experiences when requiring assistance. However, the response times can vary based on the volume of incoming requests.

Similarly, Monday offers a robust support system, with various channels available for users seeking help. The extensive help center includes tutorials and guides that facilitate the onboarding process. Moreover, Monday's active community on forums like Reddit contributes to user engagement and feedback, which can further enhance the experience.

"When selecting project management software, the balance between feature richness and user experience plays a vital role."

In the realm of project management, choosing the right tool hinges not only on the features presented but also on the overall user experience and support availability. Both Wrike and Monday manifest strengths in these areas, making them worthy of consideration for teams navigating complex projects.

Preface to Project Management Software

Project management software has become a vital component in today's dynamic work environment. As companies increasingly embrace remote and hybrid work models, effective management of projects and team collaboration becomes essential. A well-implemented project management tool enables organizations to streamline workflows, improve communication, and enhance productivity.

Effective project management isn't merely about keeping tasks on track. It encompasses planning, resource allocation, time management, and risk assessment. In addition, it allows teams to track progress, assign responsibilities, and meet deadlines. All of these features contribute to achieving project goals in a timely manner.

Moreover, the widespread availability of various software solutions means that businesses can select tools tailored to their specific requirements. Not all project management software offers the same functionalities, and understanding these differences is crucial for making informed choices.

In this article, we examine two leading tools in the project management arena: Wrike and Monday. By looking into their features, pros and cons, and unique aspects, we aim to provide a clear understanding of which platform might better serve the needs of various users. With several factors to consider—ranging from user interface to integration capabilities—this comparative analysis seeks to offer a nuanced perspective that resonates with professionals across industries.

Importance of Effective Project Management

Effective project management impacts overall business success. It minimizes risks, optimizes resources, and reduces costs. When project teams can collaborate and communicate efficiently, projects are less likely to face delays or budget overruns. Ultimately, the right project management tool can facilitate smoother operations, leading to increased customer satisfaction and higher profitability.

Overview of Wrike and Monday

Wrike and Monday are two prominent players in this sector. Each platform presents unique features that cater to different user preferences and organizational needs. Wrike is well-regarded for its robust reporting tools and task management capabilities. In contrast, Monday's user-friendly interface and extensive customization options appeal to teams prioritizing visual project tracking.

Both platforms offer integrations with popular applications such as Slack, Google Drive, and Salesforce, enabling teams to connect their favorite tools seamlessly. This article will delve deeper into these offerings, contributing to a well-rounded understanding of what Wrike and Monday bring to the table.

Feature Comparison

In today's fast-paced work environment, project management software plays a vital role in ensuring that teams can navigate complex tasks seamlessly. The feature comparison between Wrike and Monday is crucial for understanding how these platforms can enhance productivity and workflow. Different features serve distinct purposes, and their effectiveness can vary depending on user needs and organizational contexts. Thus, analyzing these aspects is essential for making an informed decision regarding which software aligns with specific project management goals.

Task Management Capabilities

One of the core functionalities of project management software is task management. This encompasses various aspects like task assignment, due dates, and progress tracking, which ensures that teams are aligned and accountable.

Task Assignment

Task assignment is a fundamental aspect of any project management tool. It allows team leaders to allocate responsibilities effectively. In Wrike, users can assign tasks to individual members, enabling clear ownership and reducing ambiguity. This characteristic is significant because it fosters accountability. Monday, too, offers robust task assignment features, allowing for an intuitive drag-and-drop interface that is user-friendly.

Unique Feature: Wrike allows users to set dependencies, which helps in managing sequential tasks efficiently. Its limitation lies in its complexity for new users who may require some time to fully understand the system.

Due Dates and Priorities

Monday.com interface highlighting user experience

Setting due dates and priorities is essential for keeping projects on track. Both Wrike and Monday allow users to specify start and end date for tasks. In Wrike, priority levels can be color-coded, making it visually intuitive to gauge the urgency of tasks at a glance. This feature helps teams focus on what needs immediate attention.

However, Monday’s system of assigning priorities through customizable labels provides flexibility that appeals to many users. This adaptability can foster a more personalized approach to managing project timelines.

Advantages/Disadvantages: Wrike's visual representation of priorities is helpful but may become cluttered with large projects. Monday's customizability is a benefit but can lead to inconsistent labeling if not managed properly.

Progress Tracking

Progress tracking is paramount to understanding how far a project has come. Wrike offers a comprehensive dashboard that provides real-time insights into task completion rates and project milestones. This capability allows teams to identify bottlenecks and make necessary adjustments to keep projects on schedule.

In contrast, Monday's progress tracking relies on visual boards, which many users find engaging and straightforward. It offers a more at-a-glance overview that some users prefer due to simplicity.

Key Characteristic: The unique advantage of Wrike is its ability to automate reporting, suitable for complex projects, while Monday’s simplicity may be more approachable for smaller teams or projects.

Time Management Features

Effective time management is necessary for successful project execution. Scheduling tools and time tracking are key features in this domain that assist teams in managing their schedules more efficiently.

Scheduling Tools

Scheduling tools allow teams to manage timelines effectively. Wrike utilizes a Gantt chart feature that visualizes task timelines and dependencies, enabling users to assess the project duration and deadlines at a glance. This is particularly helpful for large projects with interdependent tasks.

Monday provides its own scheduling capabilities through timeline views, giving users the freedom to organize tasks in a manner they find most helpful. This adaptability in presentation gives users options for customization based on project needs.

Advantages/Disadvantages: The depth of Wrike's Gantt charts can be overwhelming for new users, while Monday's timeline views may lack the sophisticated project tracking capabilities of Wrike.

Time Tracking

Time tracking features allow team members to log hours spent on tasks, which can inform future project estimations. Wrike provides a built-in timer to record time spent on tasks, promoting accountability. These logs are beneficial for project evaluations.

Monday also includes time tracking, but it might not be as detailed. It supports manual input for logged hours, which might appeal to teams looking for simplicity without complicating their workflows.

Unique Feature: Wrike's automated time-reporting feature can generate insights for future project planning and budgeting, while Monday may fall short in this area.

Collaboration Tools

Collaboration is key to project success, and both Wrike and Monday provide tools to facilitate team communication and file sharing. These features are essential for maintaining workflow and ensuring that everybody is on the same page.

Communication Features

Communication features enable teams to discuss tasks directly within the project management software. Wrike has integrated comment sections on tasks, allowing users to communicate updates or issues. This reduces reliance on external messaging tools, keeping all project-related conversations centralized.

Monday also provides robust communication capabilities, including mentions and notifications, which keeps team members informed about task-related discussions. The real-time updates reduce delays in team responses.

Advantages/Disadvantages: Wrike's integration may lack some user-friendly aspects found in Monday, such as its notification settings that can be overwhelming if not configured properly.

File Sharing

File sharing is essential for collaboration in most projects. Wrike allows users to attach files to tasks directly from various cloud storage services, promoting seamless collaboration. Its version control feature is particularly useful for managing document updates, making it easier to track changes.

On the other hand, Monday offers flexible file uploading options, where users can drag and drop files into the platform. However, its file management may not be as structured as Wrike’s, making version tracking an area for improvement.

Unique Feature: Wrike’s structured approach to file management minimizes confusion, while Monday excels in user experience and ease of use.

Ultimately, understanding these features helps users assess which platform aligns best with their project management needs. With the right tools, teams can enhance productivity and ensure successful project outcomes.

User Experience and Interface Design

In the realm of project management software, user experience (UX) and interface design play pivotal roles. A well-designed interface not only enhances usability but also influences the overall productivity of its users. When selecting between Wrike and Monday, understanding their UX and design elements can significantly affect user satisfaction and efficiency. This section delves into the importance of these aspects and examines how both platforms approach them to meet user needs.

First Impressions: Design Choices

The first interaction users have with any software often shapes their continued engagement. Wrike presents a more traditional layout, focused on functionality. It features a dark mode, which many users prefer for long hours of work. Monday, on the other hand, adopts a colorful and visually appealing design. Its interface emphasizes a vibrant, modern feel that can be inviting. Both styles have their merits, appealing to different user preferences.

Wrike's dark theme aids in visual ergonomics.
Monday's color-coded boards facilitate quick recognition of project statuses.

Some initial feedback indicates that Monday's interface can lead to quicker onboarding due to its colorful and intuitive nature. Wrike, while effective, may require a slightly steeper learning curve. Users who appreciate minimalistic aesthetics might gravitate towards one platform over the other based on these design choices.

Navigation and Customization Options

Navigation is a critical element that directly impacts how users interact with project management tools. Wrike offers a detailed sidebar menu for easy access to projects, dashboards, and reports. This allows users to delve into specifics without feeling lost. Monday’s layout encourages users to navigate through its boards, making information more visually digestible. Users are often seen expressing satisfaction with the ease of transitioning between various project views within Monday.

Customization options are vital in tailoring the software to meet specific business needs. Here, Wrike shines with extensive customization capabilities. Users can very much adapt dashboards, add custom fields, and filter views to align with project requirements. Meanwhile, Monday offers customization mainly through its boards and workflows, allowing users to create tailored processes but with slightly less flexibility compared to Wrike.

Comparison chart of Wrike and Monday features

"Intuitive navigation and robust customization greatly enhance project management software usability."

Integration Capabilities

Integration capabilities are crucial when selecting project management software. They enhance the software's functionality and make it easier to manage workflows across various platforms. Both Wrike and Monday excel in allowing users to connect with other tools. This aspect can significantly improve productivity and streamline operations.

Compatibility with Other Tools

CRM Systems

When it comes to CRM (Customer Relationship Management) systems, integration is vital. CRM systems help businesses track interactions with current and potential customers. Wrike and Monday both allow seamless connections to popular CRM systems like Salesforce. This feature is particularly beneficial for sales teams. It permits them to manage projects while keeping customer information up-to-date in one place.

The ability to sync lead data ensures that team members can focus on their tasks, without constantly switching applications. However, the depth of integration may vary; Wrike, for example, offers robust automation options that might not be available in Monday's CRM integration.

Marketing Tools

Marketing tools are another important aspect of integration capabilities. These tools support campaign management, analytics, and reporting. For instance, integrating platforms like Mailchimp or HubSpot with either Wrike or Monday allows for better coordination between marketing efforts and project timelines. This integration helps teams keep track of campaigns from start to finish.

Furthermore, the ability to pull marketing data directly into project management discussions enables quicker decision-making. Some users favor using these marketing tools due to their flexibility and user-friendliness.

APIs and Third-Party Integrations

APIs offer a different dimension to integration capabilities that can be useful for businesses. Both Wrike and Monday provide APIs that enable organizations to customize their operations. This is particularly advantageous for companies with specific needs not met by standard features.

For example, IT departments can create custom workflows or automate repetitive tasks. Access to third-party integrations through APIs allows businesses to expand their capabilities. This could lead to enhanced reporting or real-time performance tracking, which are crucial elements for effective project management.

"Integrating your project management tools with other software can lead to significant gains in efficiency and productivity."

Ultimately, the integration capabilities of Wrike and Monday can enhance user experience and project outcomes. Each platform provides valuable tools to connect with CRM systems, marketing tools, and APIs. The flexibility to integrate easily with other software is key for users looking to enhance their project management strategies.

Pricing Structures

The pricing structures of project management software like Wrike and Monday are fundamental in determining their overall value to users. Organizations must weigh several factors when evaluating which tool to adopt, including cost, the range of features offered at different pricing tiers, and the flexibility to scale as needs change. The right pricing plan can significantly influence the user experience and satisfaction by aligning the budgetary constraints of a company with the required capabilities.

Wrike Pricing Plans

Wrike offers a tiered pricing model designed to cater to varying team sizes and project management needs. Here’s an overview of its primary plans:

Free Plan: Ideal for small teams, allows limited project and task management features with no cost.
Professional Plan: Targets small to medium businesses and offers advanced features like time tracking and Gantt charts, priced per user per month.
Business Plan: This plan expands collaboration and reporting capabilities, suitable for larger teams needing comprehensive project tools.
Enterprise Plan: Tailored towards larger organizations, it includes advanced security features, integrations, and customer support tailored to specific requirements.

Each plan has a distinct set of features that can meet the varying demands of organizations. The flexibility of adding more users or upgrading to a higher plan is advantageous for growing teams.

Monday Pricing Strategies

Monday follows a straightforward pricing structure that appeals to various customer segments. It provides four different tiers, each with unique features:

Individual Plan: This no-cost plan is perfect for freelancers or individuals managing simple tasks.
Basic Plan: Suitable for small teams, this plan adds essential features, enabling better collaboration.
Standard Plan: This is a mid-level offering that incorporates timeline views and calendar integration, enhancing project visibility.
Pro Plan: Aimed at larger teams, this plan offers automation features, advanced reporting tools, and integrations with multiple applications.

Overall, Monday's pricing strategy emphasizes affordability while providing extensive features that adapt to diverse project management needs.

Value for Money Considerations

When evaluating Wrike and Monday, understanding the value for money each platform offers is crucial. Some aspects to consider include:

Feature-Rich Plans: Higher-cost plans should deliver significant benefits such as advanced tools and integrations.
User Limitations: Some plans have restrictions on the number of users or projects. It is essential to assess whether the costs align with the expected team size and project scope.
Support Options: Higher-priced plans often provide enhanced support options which can be beneficial for teams that need regular assistance.
Scalability: Users should evaluate how easily they can upgrade or modify their plans in response to changing project demands.

Use Case Scenarios

In the realm of project management software, understanding the specific use case scenarios for Wrike and Monday is essential. Different organizations have varied needs depending on their size, industry, and operational processes. Evaluating these software tools in the context of their practical applications can greatly aid decision-makers in selecting the right solution. Each platform offers unique features that lend themselves well to particular environments, making it vital to explore their intended use cases.

Best Fit for Small Businesses

Small businesses often operate with limited resources and require tools that are not only cost-effective but also easy to use. Wrike and Monday both provide intuitive interfaces and essential features that cater to these needs.

Wrike is particularly appealing due to its scalable plans that adjust as the business grows. It offers robust task management features that help small teams collaborate efficiently. The ability to customize workflows is also beneficial, as small businesses typically have dynamic processes.
Monday, on the other hand, is known for its visual appeal and simplicity. Users can quickly create projects, assign tasks, and track progress without extensive training. This is crucial for small businesses, as employee time and focus are limited.

Ultimately, small businesses may find Monday’s user-friendly design more suitable, while Wrike might better serve those that foresee rapid expansion and require more complex project management features.

Suitability for Large Enterprises

Large enterprises face unique challenges that necessitate a more sophisticated project management software. They frequently manage multiple teams, complex projects, and a higher volume of tasks.

Wrike is designed with enterprise-level features. Its advanced reporting capabilities and automated workflows allow organizations to streamline processes on a large scale. Furthermore, Wrike's robust integrations with other enterprise systems can enhance productivity by bridging gaps between different departments.
Monday also offers scalability, but its greatest strength lies in its flexibility. Large enterprises can customize workflows to fit various departments' needs, ensuring that each team has its unique project pipeline without losing oversight over overall progress.

In this segment, both tools can adequately serve large enterprises, but Wrike may provide more extensive features for those requiring centralized reporting and integrations.

Educational Institutions and Their Needs

Educational institutions often manage various projects simultaneously, from curriculum development to event planning. Hence, project management software must cater to collaborative efforts among faculty, students, and administration.

Wrike allows educational institutions to create different project templates that can easily be duplicated for similar courses or events. Its time tracking feature is valuable for scheduling and meeting deadlines in academic settings.
Monday's visual layout makes it simpler for students and faculty to understand their tasks and deadlines at a glance. The platform's ability to create boards for different courses promotes engagement and responsibility among students.

Both tools can significantly enhance project management in educational environments. The choice could depend on specific institution preferences in user interface and feature set.

"Choosing the right project management software can be the cornerstone of successful project execution in any sector."

Ultimately, understanding individual use case scenarios helps determine which platform best aligns with an organization’s operational goals. Each system offers distinct advantages that can facilitate greater efficiency in diverse environments.

Customer Support and Resources

Support and resources are crucial factors in evaluating project management software like Wrike and Monday. Customers expect reliable assistance when they encounter problems or have questions. A solid support system can enhance user experience significantly. It can also help teams maximize the effectiveness of the software. Moreover, proper resources contribute to a better understanding of features and best practices.

Support Channels Offered

Live Chat

Live Chat offers real-time communication between users and support staff. This instant dialogue helps resolve issues quickly. Users can explain their problems in detail and receive immediate feedback. The key characteristic of Live Chat is its responsiveness. It allows for fast resolutions, which is essential for maintaining productivity.

A unique feature of Live Chat is the ability to provide links to resources or guides during the conversation. This way, users get not only answers but also learn how to tackle similar issues in the future. However, it may sometimes depend on the availability of support agents, which can be a disadvantage if the service is busy. Nevertheless, many users find Live Chat a beneficial choice based on its immediacy and convenience.

Email Support

Email Support is another vital channel that has its own advantages. It allows users to communicate more thoughtfully. Users can describe their issues in detail without the pressure of real-time responses. The key characteristic of Email Support is its documentation. Users can keep a written record of their inquiries and the solutions provided by the support team. This can be beneficial for future reference.

A unique feature of Email Support is its flexibility; users can reach out whenever it is convenient. However, this communication method might not be as quick as Live Chat. Users must await responses, which can lead to delays in problem resolution. Still, many people appreciate the clarity and formal nature of Email exchanges, making it a popular choice for written concerns.

Documentation and Learning Resources

Documentation and learning resources serve to educate users about the platform. They can include user manuals, video tutorials, and FAQs. Such resources help users understand how to maximize the tools at their disposal. Easy access to clear guides can significantly reduce the learning curve associated with new software.

Both Wrike and Monday provide a range of helpful materials. They often feature comprehensive knowledge bases and community forums. This combination allows users to find answers from both official resources and fellow users. Having these options enables users to make smarter decisions and utilize features more effectively. Moreover, documentation serves as a foundation for ongoing learning, which is incredibly valuable in fast-paced environments.

"Effective customer support and rich learning resources are key to leveraging project management tools efficiently."

In summary, customer support and resources should not be overlooked. They directly impact user satisfaction and software utilization. Engaging support channels and detailed learning materials together create an environment that encourages successful project management across various sectors.

User Feedback and Ratings

User feedback and ratings play a crucial role in understanding the effectiveness and suitability of project management software like Wrike and Monday. These insights come directly from the people who use these tools on a daily basis, making them invaluable for potential users. By analyzing feedback, one can gauge not only the operational strengths and weaknesses of these platforms but also their real-world impact on productivity and project success.

Reviews often highlight specific elements of user experience, including ease of use, feature robustness, and the responsiveness of customer support. Therefore, this section will delve into common complaints and positive user experiences to present a well-rounded view.

Common Complaints

Despite their popularity, both Wrike and Monday have received feedback that points to specific areas needing improvement.

Complexity: Many users find Wrike's interface to be rather complex. The multitude of features available can overwhelm new users, making navigation challenging. Some feedback suggests that the learning curve is steep, especially for teams new to project management tools.
Pricing Transparency: Users have expressed frustration regarding pricing structures. While Monday has a variety of pricing tiers, understanding the differences between these plans can be confusing. Clients often feel uncertain about the value they get for added features.
Integration Issues: A common grievance pertains to integration capabilities. Users state difficulty in integrating other software tools seamlessly, which can disrupt workflow. This is particularly noted in Wrike, where certain integrations may require more technical knowledge.

These complaints reveal key considerations for potential users, especially regarding onboarding and initial setup.

Positive User Experiences

In contrast, many users have shared positive experiences that highlight the strengths of both tools.

Customization: Users frequently praise the high level of customization available in Monday. The ability to tailor dashboards to fit specific project needs allows teams to better organize their workflows. This feature is particularly beneficial for diverse teams handling various types of projects.
Collaboration Features: Feedback indicates that both platforms excel in facilitating team collaboration. Features such as real-time updates and comments enable effective communication among team members. This has led to more productive discussions and quicker decision-making processes.
Responsive Support: Both Wrike and Monday have garnered favorable comments regarding customer support. Users appreciate the availability of multiple channels, including live chat and email support, allowing them to get assistance when needed without significant delays.

Overall, the combination of common complaints and positive experiences offers a balanced perspective. This analysis of user feedback assists potential users in making informed decisions on whether Wrike or Monday aligns better with their project management needs.

The End and Recommendations

The conclusion serves as a critical component in synthesizing the discussions presented throughout this article. Understanding how Wrike and Monday function within the scope of project management is not merely academic; it provides substantial insights that can direct decisions made by organizations regarding the tools they implement. A thoughtful evaluation of both platforms can highlight their strengths and weaknesses, thereby assisting potential users in aligning their specific requirements with the best software solutions available.

Furthermore, the recommendations offered in this section aim to distill the overall findings into actionable insights. They take into account varying contexts—be it small enterprises, large corporations, or educational institutions—highlighting essential elements such as user needs, budget constraints, and feature preferences. In doing so, they aid readers in making informed choices that suit their unique environments and operational dynamics.

Summary of Key Findings

Feature Set Comparison: Wrike and Monday each exhibit distinct capabilities across task management, time management, and collaboration tools. Wrike is noted for its advanced task management features, while Monday is recognized for its intuitive user interface.
User Experience: The interface design of both tools has been received positively, with Monday often praised for its simplicity and visual appeal. In contrast, Wrike offers a more detailed approach, which appeals to users needing depth in project tracking.
Integration and Compatibility: Both platforms provide wide-ranging integration options, allowing for seamless connections with other essential tools. However, the specific integrations may vary significantly, which is crucial for businesses reliant on certain software ecosystems.
Pricing Structures: The pricing strategy of Wrike tends to be more complex, with layered plans depending on features. Monday's pricing is generally seen as more straightforward but can quickly escalate with additional features and users, necessitating careful budget analysis.
Support Resources: Both Wrike and Monday offer diverse customer support channels. However, the depth of documentation and additional resources can greatly affect user satisfaction and the learning curve for new users.

Final Recommendations

For small businesses seeking a user-friendly interface, Monday may be the most suitable choice due to its straightforward design and lower learning curve.
For large enterprises that require comprehensive project management features and detailed reporting capabilities, Wrike is likely the better option. Its robust task management and advanced integrations can support complex project needs effectively.
Educational institutions often benefit from tailored solutions. Both tools provide educational discounts, but the specific choice should rely on the administrative needs of the institution and how they integrate with existing systems.

Ultimately, when choosing between Wrike and Monday, it is essential to assess the unique requirements of your organization. Each platform has its strong points, and a thoughtful approach to selecting the right tool can significantly enhance project management efficacy. Consider pilot testing either tool to fully assess how it integrates into your workflow.

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